Sometimes the emails can seem overwhelming so here are a few ways that I like to deal with them.
1.Keep your newsletter subscriptions under control. What may have been useful at one point may now be redundant. Do unsubscribe if it is no longer useful. That goes for my ‘Top Tips for Accountants’ and ‘Top Tips for Business Owners’ too; I have to earn my place in your inbox because I know how busy you are.
2. Move all items for reading to a separate folder. But, as you will probably never get around to reading them, it might make more sense to delete or unsubscribe. Be brutal
3. Use Calendly app to set up meetings and calls. I use the free app which only gives you one length of timeslot. The paid version will allow you to set more meeting lengths and you can set it to build in travel times between your meetings.
4. When you’re starting to build up a bit of an email trail over a single issue then it is often easier to pick up the phone. I know it’s a big deal for an introvert but really, it will save soooo much time.
Xero are currently running a series of posts on hints and tips to get more out of their software. I’ll collate the links and post them all here
1.Xero mobile app for your clients to do their bookkeeping while out and about. This may be less intimidating for many businesses than the full functionality of the main software. Raise invoices in site and collect payment instantly by card with an app like iZettle. https://m.youtube.com/watch?v=-2ZRwaup1Gk
2. Invoice reminders can help you chase debts even when you’re busy. (For even more functionality consider add on Chaser.io) https://m.youtube.com/watch?feature=youtu.be&v=vZJ6MGzATmM
It’s not every day that you wake up to find yourself on the list of Top 50 Women in Accounting.
It was a wonderful surprise to find out on International Women’s Day that I was one of only three women from the UK amongst a number of household names (in the accountancy world, at least) I can’t believe how well this year is going as I see the work of the last few years falling into place.
Thanks to Practice Ignition for sponsoring the award and to all those who nominated me
This is a great technique when you’re struggling to concentrate as I was earlier this week when I was overtired. It’s also a good way to eat the frog that you’ve been dreading.
– Set a timer for 25 minutes. – Roll up your sleeves and work intensively on a single task for 25 minutes. – When the alarm sounds stop work and stretch your legs etc for 5 minutes.
You may manage to repeat this 2-3 times in total and you will be amazed at how much you can achieve in a relatively short time. I’d love to be able to work at this 100% rate all the time but the rest of the day usually continues at a more sedate pace after these initial few bursts of mental energy.
Even back then I was an optimistic little thing and I was pleased that it was my voice and not my eyesight, because I loved to read. (Perhaps it was reading too much Pollyanna that led to such a positive outlook on life). Even in the doctor’s waiting room I began to make plans about how I would communicate everything in writing and learn sign language.
All this activity because nobody had explained that my laryngitis was only temporary. Nobody thought to tell me because all the grown ups already knew.
How often do we do this to clients?
It’s not just a question of jargon. How often do we do it with our own team? Do you, like me, drop an idea on them and then race on ahead with the implementation without allowing them to digest things first?
How often do we leap ahead of their understanding when we have conversations with our partners?
Conversations should be two way which means allowing time for people to question. Or keep an eye out for signs that they’re not keeping up so you can step back a little and continue the journey together.
The general advice from marketeers and others is to niche for maximum profit and minimum effort. But what if you have multiple niches?
I have three core products: I speak, I write and I provide what I broadly describe as consultancy (including coaching and an online training course). These all interlink as hearing me speak may lead to people buying my book. Reading my book or other articles that I’ve written may lead to people signing up for me to coach them or for one of my online courses or a piece of ad hoc consultancy. There may be multiple products/services but they are all for a very similar market.
Except that I also continue to provide all this (writing the book is my next project) for generic businesses as I used to as the advisory part of my practice. So now I have at least three products that I provide to two different markets. I also have a couple of part time FD roles where I am employed for my strategic, as well as financial, knowledge and experience.
Real life is never as simple as those beautifully theoretical business books.
There are different decisions to be made even for a company and you may choose a mixture of these ideas.
Drop one of the markets to focus on the most lucrative. You will have one set of marketing and one set of systems.
One brand with two different pages on the same web site, one for each market. This is the cheapest and simplest. You may have one set of systems but one-two sets of marketing. Consider two sets of business cards or whether you can have one side relevant for each market. Also consider one business card with company details on the front and both markets mentioned on the back
Two brands but one company. This would avoid confusion over people coming across the wrong literature/marketing material. You would have two websites with two different brands/trading names of the same limited company. You would still run your business with one set of systems.
Two completely separate companies. For accountants this would require two sets of accounts, two lots of admin and two practising certificates, PI insurance, AML systems and HMRC agent set ups. Although you would have to have two sets of systems it may well be the same systems copied and pasted. There is a chance that the markets/products would be sufficiently different to allow you to have one company VAT registered and the other not but I would recommend taking expert advice on this. Even as profession which is good at admin I can’t see much point in creating a second company unless you plan to sell off one side or the other in the future.
As you can see I’ve opted for the second but may well create two separate brands at a future date if there is no clear driver for one market or the other. Some of my products may take a back seat allowing me to refine my marketing further. What you choose to do will depend on your individual circumstances.
If your business is at an early stage then you may take a wait and see approach but, if you are more developed then you should spend time with a professional marketing consultant (I’m happy to recommend one)
The income that you generate in your own business allows you to do three things:
1. Financial freedom is the obvious one.
If you were to replace yourself with an employee doing the same work at a commercial salary would there still be any profit? If not, this is self-employment rather than a business.
It may be that self-employment is all that you want or it may be a step on the way to growing an independent business. Yes, there was a point when I was in this situation too on the way to scaling my business. Earning money for ourselves is usually a major motivation in setting up a business, so let’s do it well.
2. Quality and pride.
If you want to provide a service or product of which you can be proud then you need to be able to spend sufficient time to put in the work required. Do you feel as though all the work you produce is top quality? How often do you rush to complete a job because it is just haemorrhaging cash and time? Only do work that you can be pleased to acknowledge as your own.
3. Time freedom.
If you do not charge enough to pay someone to do the work it is often the business owner who puts in the extra hours to complete the job. Proper pricing will pay for time, either personal time or time to grow your business.
My local rugby club (Bristol Bears) rang me because I always treat my parents to hospitality for the local derby against Bath and I hadn’t got around to it. Yes, it was good for their sales but it was also good customer service.