Back in 2017 I undertook a huge triathlon over ironman distances.
The event was 2.4 mile swim, 112 mile bike ride and 26.2 mile (marathon) run.
On the day I found myself struggling on the bike and “only” completed 89 miles of the bike course. But this is still the longest, toughest endurance event that I have ever undetaken.
Was I a failure for missing 23 miles of the bike course? Or have I succeeded in pushing my body further than most (sane) people would even contemplate?
So why not take a chance in your business and set yourself some stretch targets?
My local rugby club (Bristol Bears) rang me because I always treat my parents to hospitality for the local derby against Bath and I hadn’t got around to it. Yes, it was good for their sales but it was also good customer service.
This is what CRM systems are for.
How could you do more to help your clients?
- Having kids
- Starting my own business
- Entering an ironman
- Selling my business
- Writing a book
Things often happen which you couldn’t foresee 5 years ahead. Some things only make it onto your agenda a year or two ahead and somethings hit you completely out of the blue. This is often used as an excuse for not having a business plan.
Here are the two main reasons that like to have a plan A.
- If you aim at nothing you’ll hit nothing. I didn’t actually complete the whole ironman. I “only” did 89 miles of the 112 mile bike section. But it is still the longest, hardest endurance event that I’ve done in my life. If I hadn’t set myself that target I would never have done more than an olympic triathlon which is a quarter of the distance.
- Which way do you turn when you pull off your drive? If you don’t know where you’re heading for then how do you know the first step?
So, grab yourself the back of a fag packet (or a laptop or pen and paper) and work out where you want to be in 5 years time. Then break it down into the smaller steps needed to get there.
If you need a hand or a more formal plan then I can help you with a strategic planning day but start by getting your thoughts clear